What should we go for IGTV or Youtube videos? Everything You Need To Know About it in 2021 | Best Guide
IGTV or YouTube: Well this question is very genuine to ask, with the advancement in lifestyle peoples started to focus on new things and also many of them are trying to invent something new . As we know, peoples are mostly focusing on areas with better and brief information.
As per research ,
- 72% of people would rather watch a video than learn to read about a product or service .
- 54% of consumers wants to see more video contents from any brand .
So, would we recommend Youtube or IGTV ? which will be proven to be the best? Lets check it out …
From the recent past years Instagram is showing up new lifestyle , fashion, trending clips from Bollywood . Instagram released IGTV in June 2018 ,to create long form videos to connect with their users.
Youtube videos can be found attached to any articles or in any blogs that are shared across social media platforms. Youtube has made it really easy to share videos, in an effort to help this contents go viral. The process of uploading a video in Youtube is an easy way to share a video with the world.
On the other hand Instagram seeks for the limelight . They wants to keep all the trending topic on Instagram only.so that people can stay there for a longer time .Videos on IGTV can be shared through links but its difficult attach somewhere. Whereas Youtube is still seems to be a better option.
Incase, if your audience are there in Instagram then there is no need to drag them to a new platform . Better to make it more convenient by uploading videos on IGTV.
IGTV videos will pop up on Instagram feeds and for sure there you will get much more viewers , only when you have a good number of followers.
If IGTV is searchable on google?
Youtube is always a better option to search different contents. Youtube videos are often suggested by Google .
Instagram TV, on the other hand , is only accessible via Instagram, and would not appear in search engine or it would not be suggested by google. Its also pretty tough to search for video content within IGTV.
Youtube is more advance and analytic
If, on how your video content is performing is important to you then definitely Youtube is for you.
IGTV also provides analytics, but not as an Youtube video. There is much more details in an Youtube video.
Youtube will show you the nitty-gritty of what you want to know about how public engage with more detailed content videos. With the help of tools like VidIQ, you are able to see how well your videos perform on Youtube search.
Yet we have not found any perfect answer for IGTV or YouTube , but we are leaning towards Youtube .
Youtube has more audience , more detailed content and more opportunities for your business and other works , to get discovered by new audiences.
But ultimately it depends upon where you think your audience is, and which platform helps you to get discovered by new audiences.